Feeling the creative vibes flowing through me, I continued to work on making many concepts of posters, some being different and others being developments from previous works. The posters were still just A4 size and poorly drawn but the ideas were communicated clearly with captions.
I then took the streets of Wellington in search of advertisements that used metaphor or 'making the familiar, unfamiliar to take pictures of and analyse. I found the advertisements for ANZ, The Body Shop and American Tourister were the most successful few. This is because the metaphors were used effectively along with text to made a point.
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